Ge’s been everywhere lately and doing a really great job. They’ve been experimenting in social areas with tenuous ROI, and it’s great to see it paying off.

Overall, the “brand lift,” which measured the extent to which consumers said they saw GE as “creative,” was 138% higher for consumers exposed to via sharing through Buzzfeed than those who didn’t see it at all. Specifically, 17% of people found GE creative after viewing the content via sharing vs. only 7% of people who made that connection without having seen the advertising at all.

Consumers exposed via sharing were also 83% more likely to rate GE “creative” than those exposed to the content via paid advertising on Buzzfeed.

The brand lift was calculated based on short online survey responses to the question: “What comes to mind when you think of General Electric (GE)?” 

Disclosure: My brother works at GE as an engineer and is part of their GE Experts program. GE HC is also an agency client but I don’t work on the account. 

Worst NFC idea ever. 

yes, yes, yes. can’t emphasize this enough.

I may be at risk of violating #10. But overall I totally agree.

A little bit more of my Twitter love died today.

I never lost faith. I also love that Reed’s watching the horizon still and not getting complacent. Amazon isn’t a replacement yet, but between Hulu, YouTube (with their new content deals) and Amazon, I could see people questioning the need for their Netflix subscription. 

Please, please, please let me put WebOS on my Galaxy Tab. If HP does this right they could put a serious dent in Android growth.